jessica lin

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interface redesign 101

ui/ux 2017

task: navigate to a product page

1. reached for menu bar and clicked on drop down menu
2. reached the results page, and clicked into one to enter a product page

insight: surprised to see user automatically reach for menu bar 
rather than click into a product on the homepage

task: navigate to a checkout page

1. same as user 1
2. selected her size 
3. clicked “add” icon
4. clicked cart icon to reach checkout page 

insight: no surprise because the familiar structure follows most shopping sites