interface redesign 101
ui/ux 2017
task: navigate to a product page
1. reached for menu bar and clicked on drop down menu
2. reached the results page, and clicked into one to enter a product page
insight: surprised to see user automatically reach for menu bar
rather than click into a product on the homepage
task: navigate to a checkout page
1. same as user 1
2. selected her size
3. clicked “add” icon
4. clicked cart icon to reach checkout page
insight: no surprise because the familiar structure follows most shopping sites