https://jessicalindesigns.com jessica lin Fri, 05 Jun 2026 16:00:40 +0000 https://jessicalindesigns.com en https://jessicalindesigns.com/Featured-Projects Sat, 08 Sep 2018 18:49:13 +0000 jessica lin https://jessicalindesigns.com/Featured-Projects jessica linwork &nbsp; &nbsp; &nbsp; &nbsp; instagram&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;linkedin <img width="1336" height="1008" width_o="1336" height_o="1008" data-src="https://freight.cargo.site/t/original/i/f763ba7ef9dc5378d3d4dc7dec977694422d4c38bf142be7e5b5a4e900e45a47/Group-49.png" data-mid="249160535" border="0" src="https://freight.cargo.site/w/1000/i/f763ba7ef9dc5378d3d4dc7dec977694422d4c38bf142be7e5b5a4e900e45a47/Group-49.png" /> <img width="2660" height="2005" width_o="2660" height_o="2005" data-src="https://freight.cargo.site/t/original/i/482bd5c6e73e5879df8efaec251b5bb9ff0df18522c4653e84b259240c6c50b2/thumbnail.png" data-mid="236767520" border="0" 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data-src="https://freight.cargo.site/t/original/i/d1469dfa8634f0644e240bc4df428936e17415da5ad68e3790da3707adf1f6c7/wcag-review-1.png" data-mid="236766052" border="0" src="https://freight.cargo.site/w/1000/i/d1469dfa8634f0644e240bc4df428936e17415da5ad68e3790da3707adf1f6c7/wcag-review-1.png" /><img width="2624" height="1978" width_o="2624" height_o="1978" data-src="https://freight.cargo.site/t/original/i/42d5a80477982db7191f811c983a81a23cdfe618f55b424242180ff1dae7d3e2/review-copy-10.png" data-mid="120131698" border="0" src="https://freight.cargo.site/w/1000/i/42d5a80477982db7191f811c983a81a23cdfe618f55b424242180ff1dae7d3e2/review-copy-10.png" /><img width="3488" height="2614" width_o="3488" height_o="2614" data-src="https://freight.cargo.site/t/original/i/39f3beb9f7cc6dbd3672e7bf8329ff567489805c458d050aac61443c02040b39/fetch.png" data-mid="30261856" border="0" src="https://freight.cargo.site/w/1000/i/39f3beb9f7cc6dbd3672e7bf8329ff567489805c458d050aac61443c02040b39/fetch.png" /> <img width="3488" height="2614" width_o="3488" height_o="2614" data-src="https://freight.cargo.site/t/original/i/e7a1721dd608c5020bec9a9402bc09371eac7bc88acb22f3e0b8620f6ba0ccdd/puzzle.png" data-mid="30261857" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e7a1721dd608c5020bec9a9402bc09371eac7bc88acb22f3e0b8620f6ba0ccdd/puzzle.png" /><img width="3488" height="2614" width_o="3488" height_o="2614" data-src="https://freight.cargo.site/t/original/i/2867f9b3498d1a7ac63ae4f3395cd68f49ce9aa4d9129e929bd47425ff9bf15c/branding.png" data-mid="25869355" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2867f9b3498d1a7ac63ae4f3395cd68f49ce9aa4d9129e929bd47425ff9bf15c/branding.png" /><img width="3488" height="2614" width_o="3488" height_o="2614" data-src="https://freight.cargo.site/t/original/i/5ef36ef8263583ca6f94858698c403ab0ac63c5b3aedb8d47ff845590f17c081/nuts4.png" data-mid="26654331" border="0" data-scale="100" 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data-src="https://freight.cargo.site/t/original/i/929153060065ae8bf68f35efddcc16d6d1e48eb72701f44db7688c7042c9d1a1/TW.png" data-mid="26207472" border="0" src="https://freight.cargo.site/w/1000/i/929153060065ae8bf68f35efddcc16d6d1e48eb72701f44db7688c7042c9d1a1/TW.png" /><img width="3488" height="2614" width_o="3488" height_o="2614" data-src="https://freight.cargo.site/t/original/i/2a1bd189ac206d984ad2042c30e56f9f9a9fc776e337e0c7a4388b620e98eaab/thumbnail2.png" data-mid="23832394" border="0" src="https://freight.cargo.site/w/1000/i/2a1bd189ac206d984ad2042c30e56f9f9a9fc776e337e0c7a4388b620e98eaab/thumbnail2.png" /> <img width="3488" height="2614" width_o="3488" height_o="2614" data-src="https://freight.cargo.site/t/original/i/7d5e42fafbee782fdc938117b76bf9788a8820ea7d2df6fbfb499181e4f63af7/thumbnail.png" data-mid="23832833" border="0" src="https://freight.cargo.site/w/1000/i/7d5e42fafbee782fdc938117b76bf9788a8820ea7d2df6fbfb499181e4f63af7/thumbnail.png" /> https://jessicalindesigns.com/McCune-Whiteley-website-redesign Fri, 05 Jun 2026 16:00:40 +0000 jessica lin https://jessicalindesigns.com/McCune-Whiteley-website-redesign &nbsp;jessica linwork &nbsp; &nbsp; &nbsp; &nbsp; instagram &nbsp; &nbsp; &nbsp; &nbsp; linkedin Website redesigncontent design, product design 2026&nbsp; redesigning a financial management website to remove redundant content, improve content and navigation for consistency, and &nbsp; include content that will prompt clients to book their first call. &nbsp; original vs redesign: <img width="2048" height="690" width_o="2048" height_o="690" data-src="https://freight.cargo.site/t/original/i/d2f4dbc351a453921fa5ec2a0f200133fe967f13a4bd2a2944d04556c35414ad/Frame-3-4-1.png" data-mid="249170839" border="0" src="https://freight.cargo.site/w/1000/i/d2f4dbc351a453921fa5ec2a0f200133fe967f13a4bd2a2944d04556c35414ad/Frame-3-4-1.png" /> <img width="2802" height="5222" width_o="2802" height_o="5222" data-src="https://freight.cargo.site/t/original/i/caaec8d08be7007809b4abfca736d69235cb34321eb80e4eccd449633ef4530e/website-5.png" data-mid="249170857" border="0" src="https://freight.cargo.site/w/1000/i/caaec8d08be7007809b4abfca736d69235cb34321eb80e4eccd449633ef4530e/website-5.png" /> <img width="2802" height="9762" width_o="2802" height_o="9762" data-src="https://freight.cargo.site/t/original/i/3c24d0f669bab63bb35a2b1862197fcdc2867756e9c32b1fddf8fa951664210e/website.png" data-mid="249170855" border="0" src="https://freight.cargo.site/w/1000/i/3c24d0f669bab63bb35a2b1862197fcdc2867756e9c32b1fddf8fa951664210e/website.png" /><img width="2802" height="9635" width_o="2802" height_o="9635" data-src="https://freight.cargo.site/t/original/i/cb4f8573fd1b87d99dd2ebc038314c3d0b38b4e83981c26b2e55ea65a8e996f3/website-1.png" data-mid="249170854" border="0" src="https://freight.cargo.site/w/1000/i/cb4f8573fd1b87d99dd2ebc038314c3d0b38b4e83981c26b2e55ea65a8e996f3/website-1.png" /> https://jessicalindesigns.com/ACS Wed, 06 Aug 2025 18:06:42 +0000 jessica lin https://jessicalindesigns.com/ACS &nbsp;jessica linwork &nbsp; &nbsp; &nbsp; &nbsp; instagram &nbsp; &nbsp; &nbsp; &nbsp; linkedin Accessibility Compliance System content design, ux research, product design 2024&nbsp; redesigning a complex system to improve clarity, usability, ease of navigation, and ensuring proper implementation through detailed documentation and&nbsp;architecture documented in a masterfile.&nbsp; original design vs redesign: <img width="2802" height="2033" width_o="2802" height_o="2033" data-src="https://freight.cargo.site/t/original/i/9a33752e8232173912d2e5ca21c56053ad7ddcbbc1e6c03978d38698989b7bc8/acs-2.png" data-mid="249171194" border="0" src="https://freight.cargo.site/w/1000/i/9a33752e8232173912d2e5ca21c56053ad7ddcbbc1e6c03978d38698989b7bc8/acs-2.png" /> designs for reflow and snippets of the masterfile:&nbsp; <img width="3831" height="3171" width_o="3831" height_o="3171" data-src="https://freight.cargo.site/t/original/i/73d70997222986bfdda04fac23bb16b3c7df3454c0094801586c824804badddb/mobile-2.png" data-mid="236771032" border="0" src="https://freight.cargo.site/w/1000/i/73d70997222986bfdda04fac23bb16b3c7df3454c0094801586c824804badddb/mobile-2.png" /> <img width="5016" height="3294" width_o="5016" height_o="3294" data-src="https://freight.cargo.site/t/original/i/07a7f1d420fdfc2ad9e350182119bb1469b02aa2083dd53870aa593a57aaab63/Frame-2.png" data-mid="236767971" border="0" src="https://freight.cargo.site/w/1000/i/07a7f1d420fdfc2ad9e350182119bb1469b02aa2083dd53870aa593a57aaab63/Frame-2.png" /> <img width="6813" height="3076" width_o="6813" height_o="3076" data-src="https://freight.cargo.site/t/original/i/2f150d6a9601beb62abbf61856ac1c380c42f2c3f5477035c288e6491d408dc0/Frame-1-7.png" data-mid="236767972" border="0" src="https://freight.cargo.site/w/1000/i/2f150d6a9601beb62abbf61856ac1c380c42f2c3f5477035c288e6491d408dc0/Frame-1-7.png" /> https://jessicalindesigns.com/component-and-pattern-ally Wed, 06 Aug 2025 17:12:11 +0000 jessica lin https://jessicalindesigns.com/component-and-pattern-ally &nbsp;jessica linwork &nbsp; &nbsp; &nbsp; &nbsp; instagram &nbsp; &nbsp; &nbsp; &nbsp; linkedin assessing components and patterns for accessibilitycontent design, graphic design 2024version 2.2 of the Web Content Accessibility Guidelines (WCAG), released in october 2023, introduces six new requirements at the A/AA level. the following decision trees help you quickly assess your existing component and pattern libraries for these considerations. if your response to any of these decision tree statements is false, you can be comfortable that you have met the requirement.&nbsp;but true responses signal a need for further investigation. <img width="6786" height="4254" width_o="6786" height_o="4254" data-src="https://freight.cargo.site/t/original/i/a8b59be4e1fe0ebb6e448042263cbbc2915d649bf2dfd02524429021491ff612/WCAG-2.2-component-review.png" data-mid="236765667" border="0" src="https://freight.cargo.site/w/1000/i/a8b59be4e1fe0ebb6e448042263cbbc2915d649bf2dfd02524429021491ff612/WCAG-2.2-component-review.png" /> <img width="6210" height="3948" width_o="6210" height_o="3948" data-src="https://freight.cargo.site/t/original/i/fdb04cb2c4e68585cfe928de331ed4ecee7013bc9442d012ed1f7af703a53b7c/WCAG-2.2-patterns-review.png" data-mid="236765668" border="0" src="https://freight.cargo.site/w/1000/i/fdb04cb2c4e68585cfe928de331ed4ecee7013bc9442d012ed1f7af703a53b7c/WCAG-2.2-patterns-review.png" /> multiple user feedback sessions resulted in several iterations, tweaking both text and visual content to make sure the decision trees are easily understandable and usable by designers and developers. a few of the iterations are shown below: <img width="12216" height="4285" width_o="12216" height_o="4285" data-src="https://freight.cargo.site/t/original/i/dd4e4bbcff99e85945c447f5680afd56d8d0d79fe2876a3c9425158b37780dc9/component-iterations.png" data-mid="236765664" border="0" src="https://freight.cargo.site/w/1000/i/dd4e4bbcff99e85945c447f5680afd56d8d0d79fe2876a3c9425158b37780dc9/component-iterations.png" /> https://jessicalindesigns.com/a11y-toolkit Tue, 28 Sep 2021 15:15:30 +0000 jessica lin https://jessicalindesigns.com/a11y-toolkit &nbsp;jessica linwork &nbsp; &nbsp; &nbsp; &nbsp; instagram &nbsp; &nbsp; &nbsp; &nbsp; linkedin IBM Accessibility Toolkit 2.0ui/ux 2021providing tools and guidance to help people, especially designers, understand how they can handoff accessible designs&nbsp;for implementation, and why accessibility mattersibm.com/able/toolkit/design <img width="2762" height="2470" width_o="2762" height_o="2470" data-src="https://freight.cargo.site/t/original/i/70ea75cd97e206dba6e8434b568cf2b2cdace7857cbc62e73ca53430437fce88/Group-3.png" data-mid="120132917" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/70ea75cd97e206dba6e8434b568cf2b2cdace7857cbc62e73ca53430437fce88/Group-3.png" /> through multiple user feedback sessions on the existing toolkit, three key insights surfaced that needed to be addressed: 1. designers prefer visuals over text 2. designers have a hard time digesting technical guidance&nbsp; 3. designers want guidance in their work environment these insights led to the following deliverables: 1. 157 visual examples created to pair with text <img width="1216" height="1494" width_o="1216" height_o="1494" data-src="https://freight.cargo.site/t/original/i/6bf7a939a127cf4d3117588cec59fcc3a2f115bb6851c1c968e586f6ae215b5c/Group-2.png" data-mid="120130310" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/6bf7a939a127cf4d3117588cec59fcc3a2f115bb6851c1c968e586f6ae215b5c/Group-2.png" /> 2. reduced and simplified guidance from 121 to 54 accordion topics <img width="2264" height="1428" width_o="2264" height_o="1428" data-src="https://freight.cargo.site/t/original/i/7e2732b38f736892cc2baacf758aaac691fed756c39fc21fa5ec26c727bab82d/asgasdg.png" data-mid="120124027" border="0" src="https://freight.cargo.site/w/1000/i/7e2732b38f736892cc2baacf758aaac691fed756c39fc21fa5ec26c727bab82d/asgasdg.png" /> <img width="2768" height="4188" width_o="2768" height_o="4188" data-src="https://freight.cargo.site/t/original/i/5a9c9d25b82a5d77fb73eba376e53c10f67ddf4621d66edf4a5dcfa6e604fd0c/demo.png" data-mid="120129489" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/5a9c9d25b82a5d77fb73eba376e53c10f67ddf4621d66edf4a5dcfa6e604fd0c/demo.png" /> 3. an accessibility kit with tasks, bite-sized guidance, and handoff assets <img width="1216" height="958" width_o="1216" height_o="958" data-src="https://freight.cargo.site/t/original/i/fcfbf939c03e7861d77b0bba9fea437425ddcd2072e00705f267247d63ac8126/Screen-Shot-2021-09-21-at-11.59.34-AM.png" data-mid="120131335" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/fcfbf939c03e7861d77b0bba9fea437425ddcd2072e00705f267247d63ac8126/Screen-Shot-2021-09-21-at-11.59.34-AM.png" /> <img width="1092" height="786" width_o="1092" height_o="786" data-src="https://freight.cargo.site/t/original/i/6d057a2b3529178b36e8dc1ef30c9cd505d95204d0a7447b4d69da0363f9c54c/Screen-Shot-2021-09-21-at-12.08.05-PM.png" data-mid="120131011" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/6d057a2b3529178b36e8dc1ef30c9cd505d95204d0a7447b4d69da0363f9c54c/Screen-Shot-2021-09-21-at-12.08.05-PM.png" /> <img width="1092" height="688" width_o="1092" height_o="688" data-src="https://freight.cargo.site/t/original/i/5425ae060f5a75fe7aa134894d34ac77cf18fab4c982236a3b6077d82bebdf3c/Screen-Shot-2021-09-21-at-12.09.27-PM.png" data-mid="120131013" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/5425ae060f5a75fe7aa134894d34ac77cf18fab4c982236a3b6077d82bebdf3c/Screen-Shot-2021-09-21-at-12.09.27-PM.png" /> next steps: flesh out philosophy page to explain why accessibility matters https://jessicalindesigns.com/foodie-posters Sun, 14 Oct 2018 20:49:16 +0000 jessica lin https://jessicalindesigns.com/foodie-posters jessica lin&nbsp;work &nbsp; &nbsp; &nbsp; &nbsp; instagram&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;linkedin foodie postersgraphic design 2018 poster designs for RISD dining events <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/599b79ca9aac63e132888e49fdd0ae8f09994310f128656d53fdde8db65b7c9f/flower-2019-01.png" data-mid="42479865" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/599b79ca9aac63e132888e49fdd0ae8f09994310f128656d53fdde8db65b7c9f/flower-2019-01.png" /> <img width="3301" height="5101" width_o="3301" height_o="5101" data-src="https://freight.cargo.site/t/original/i/fe9cacfe8125eb0540ceafce60f446d00db883e71607590b28da024bdec0ee7d/whitechoccheesecake2019-01.png" data-mid="36895242" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/fe9cacfe8125eb0540ceafce60f446d00db883e71607590b28da024bdec0ee7d/whitechoccheesecake2019-01.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/9cd4ab8c6be014aeb6c9b8abc11025cb1ce141dda399d5c33987eccb5e894bc0/Kazoo-Day-2019-01.png" data-mid="35609961" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/9cd4ab8c6be014aeb6c9b8abc11025cb1ce141dda399d5c33987eccb5e894bc0/Kazoo-Day-2019-01.png" /> <img width="3301" height="5100" width_o="3301" height_o="5100" data-src="https://freight.cargo.site/t/original/i/4eb66cd7553a375abab2a6bec115b2cac5c341a4df712edce64a6ac5184c3235/Midnight-Breakfast-2018-03.png" data-mid="29405644" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/4eb66cd7553a375abab2a6bec115b2cac5c341a4df712edce64a6ac5184c3235/Midnight-Breakfast-2018-03.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/5f33d32eb78931205ce2a5743b2a4d5ed5b04bbd15d53082a366b27b04aa3300/frenchtoast2018-01.png" data-mid="27495515" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/5f33d32eb78931205ce2a5743b2a4d5ed5b04bbd15d53082a366b27b04aa3300/frenchtoast2018-01.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/823350123a15a7cd8af0a1dfdf6bd75b5978d971919ef2f7269f4cd649fa32ee/cappuccino-day_2018-01.png" data-mid="26478043" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/823350123a15a7cd8af0a1dfdf6bd75b5978d971919ef2f7269f4cd649fa32ee/cappuccino-day_2018-01.png" /> <img width="3301" height="5101" width_o="3301" height_o="5101" data-src="https://freight.cargo.site/t/original/i/ce8adf75d6f2cd00aef2dfd4bba3a82eec7265d6585c763fb37bbb38cc5ece3a/Sandwich-Day_2018-03.png" data-mid="26478051" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/ce8adf75d6f2cd00aef2dfd4bba3a82eec7265d6585c763fb37bbb38cc5ece3a/Sandwich-Day_2018-03.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/b591f9e5f5234d1e664313970a4d89e0edf546ea4f725498c57f430538e49684/oatmeal-cookie-2019-01.png" data-mid="42479864" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/b591f9e5f5234d1e664313970a4d89e0edf546ea4f725498c57f430538e49684/oatmeal-cookie-2019-01.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/3955a40e1518d1f94fe4304db91bf5db168591f0c7454afdcc4db516be415aac/Chocolate-Mousse-2019-01.png" data-mid="36894914" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/3955a40e1518d1f94fe4304db91bf5db168591f0c7454afdcc4db516be415aac/Chocolate-Mousse-2019-01.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/8df77fd011499595bf965a268129b8359b06cab5cbf04815852c911cfb06282d/Irish-Coffee-Poster-2019-01.png" data-mid="35609960" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/8df77fd011499595bf965a268129b8359b06cab5cbf04815852c911cfb06282d/Irish-Coffee-Poster-2019-01.png" /> <img width="3301" height="5100" width_o="3301" height_o="5100" data-src="https://freight.cargo.site/t/original/i/5c99764e10b623bca92264cc1f4c1ac5307422ee8ef4e2337ccf1bf18d9d8a63/Cookie_day_2018-03.png" data-mid="29407818" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/5c99764e10b623bca92264cc1f4c1ac5307422ee8ef4e2337ccf1bf18d9d8a63/Cookie_day_2018-03.png" /> <img width="3301" height="5101" width_o="3301" height_o="5101" data-src="https://freight.cargo.site/t/original/i/c90d43d62af552b27c0484a00113c4fbd19567c43c106cf0ebc3f99fea973248/Metgiving-poster-2018-05.png" data-mid="27534528" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/c90d43d62af552b27c0484a00113c4fbd19567c43c106cf0ebc3f99fea973248/Metgiving-poster-2018-05.png" /> <img width="3301" height="5085" width_o="3301" height_o="5085" data-src="https://freight.cargo.site/t/original/i/60a8ce0259a2443da1708e569f5e879c8c961288d601401e8af2c0f1477584da/donut-day3_2018_Artboard-6.png" data-mid="27495506" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/60a8ce0259a2443da1708e569f5e879c8c961288d601401e8af2c0f1477584da/donut-day3_2018_Artboard-6.png" /> <img width="3301" height="5101" width_o="3301" height_o="5101" data-src="https://freight.cargo.site/t/original/i/181fbfb556adc4439197b8b41e68b7bbcfaa83175a6c0f15dbc7d795b86678ca/halloween2018-06.png" data-mid="26478046" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/181fbfb556adc4439197b8b41e68b7bbcfaa83175a6c0f15dbc7d795b86678ca/halloween2018-06.png" /> https://jessicalindesigns.com/label-redesign Tue, 09 Oct 2018 23:36:03 +0000 jessica lin https://jessicalindesigns.com/label-redesign jessica lin&nbsp;work&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;instagram&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; linkedin label redesignpackaging 2018<img width="2218" height="1767" width_o="2218" height_o="1767" data-src="https://freight.cargo.site/t/original/i/3fe2bcfa5277f965bc498921f49b87f78a8f2813ba964a67e936f5a481a38969/nuts2-09-copy.png" data-mid="26203059" border="0" src="https://freight.cargo.site/w/1000/i/3fe2bcfa5277f965bc498921f49b87f78a8f2813ba964a67e936f5a481a38969/nuts2-09-copy.png" /> client’s brief It is important to us that the labels show our products are “premium quality, delivered fresh” in a clear and concise manner. The color scheme and typeface may differ from the current, as we have not yet settled on one consistent identity for our brand. Our hope is that we can bring our consumers the same amount of excitement we feel when we gather together and have a good time enjoying our favorite nuts. design rationaleThe goal of this redesign is to modernize the brand, and present it to its consumers in a package design that will appeal to their appetite as well as their visual senses. The redesign preserves&nbsp;the client’s wishes in appealing to a wide range of consumersand converting all to become sincerely nuts about nuts.&nbsp; color &amp; type explorations<img width="3488" height="2240" width_o="3488" height_o="2240" data-src="https://freight.cargo.site/t/original/i/12c5df608ec0aca88820a12140f0c0ae031986caa5628d814f4c098fa660a384/nuts2-12.png" data-mid="25875814" border="0" src="https://freight.cargo.site/w/1000/i/12c5df608ec0aca88820a12140f0c0ae031986caa5628d814f4c098fa660a384/nuts2-12.png" /> Instead of trying to tweak details of the client’s original packaging, or give it a clean, minimalistic aesthetic, I decided to keep the authenticity of the brand by clearly showing the product through&nbsp; transparent packaging, but push the nuttyness to an extreme, and make it absolutely nuts. label redesign results <img width="14533" height="2760" width_o="14533" height_o="2760" data-src="https://freight.cargo.site/t/original/i/ee790ff75ae02c4fa37f5a186c0dbf1ea2300de4159cf074a929f82c883afe1f/nuts2-13.png" data-mid="25871911" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/ee790ff75ae02c4fa37f5a186c0dbf1ea2300de4159cf074a929f82c883afe1f/nuts2-13.png" /> &nbsp;<img width="5639" height="3264" width_o="5639" height_o="3264" data-src="https://freight.cargo.site/t/original/i/6c0392a4ce30adbd70ee9cee0d3591513d86563bf5a05546ace15d6309e75306/nas-.png" data-mid="26282643" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6c0392a4ce30adbd70ee9cee0d3591513d86563bf5a05546ace15d6309e75306/nas-.png" /> <img width="4685" height="3124" width_o="4685" height_o="3124" data-src="https://freight.cargo.site/t/original/i/c3a201683ffa2c543f142337cd69631abf9515d6d730ae24da9f6214439cd8b5/DSCF9012.JPG" data-mid="25876033" border="0" src="https://freight.cargo.site/w/1000/i/c3a201683ffa2c543f142337cd69631abf9515d6d730ae24da9f6214439cd8b5/DSCF9012.JPG" /> <img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/b6d4c38bbe30e2904d6beefdf32a7bd92a3e8f4dba10e6a9b9d8d4b9f47e0d5a/DSCF9015.JPG" data-mid="25876034" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b6d4c38bbe30e2904d6beefdf32a7bd92a3e8f4dba10e6a9b9d8d4b9f47e0d5a/DSCF9015.JPG" /> <img width="3264" height="4138" width_o="3264" height_o="4138" data-src="https://freight.cargo.site/t/original/i/0583acd21804f8e2e18b292e90cb4561929d083d823bfc35007348b8e06c6e4d/DSCF9009.JPG" data-mid="25876032" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/0583acd21804f8e2e18b292e90cb4561929d083d823bfc35007348b8e06c6e4d/DSCF9009.JPG" /> https://jessicalindesigns.com/rebranding-ithf Wed, 10 Oct 2018 00:10:11 +0000 jessica lin https://jessicalindesigns.com/rebranding-ithf &nbsp;jessica linwork &nbsp; &nbsp; &nbsp; &nbsp; instagram &nbsp; &nbsp; &nbsp; &nbsp; linkedin rebranding an identitybranding 2018rebranding the International Tennis Hall of Fame located in Newport, Rhode Island <img width="4500" height="2294" width_o="4500" height_o="2294" data-src="https://freight.cargo.site/t/original/i/7465cc6efda04d36e31079f88c0d291413831a112048d49e4a5c1ecbcd6fb02c/logo-30.png" data-mid="42479145" border="0" src="https://freight.cargo.site/w/1000/i/7465cc6efda04d36e31079f88c0d291413831a112048d49e4a5c1ecbcd6fb02c/logo-30.png" /> <img width="4500" height="2466" width_o="4500" height_o="2466" data-src="https://freight.cargo.site/t/original/i/be917f9b5552fee7a495011ce9dbfd3cee8e7ce7d6dcf5b3c948b05c530492a4/branding-26.png" data-mid="42479257" border="0" src="https://freight.cargo.site/w/1000/i/be917f9b5552fee7a495011ce9dbfd3cee8e7ce7d6dcf5b3c948b05c530492a4/branding-26.png" /> <img width="4500" height="9273" width_o="4500" height_o="9273" data-src="https://freight.cargo.site/t/original/i/3ce50fdbfda47e5a6b6a03a6925756a913ca765d3050e3f366682f53fcaaa427/1.png" data-mid="42479332" border="0" src="https://freight.cargo.site/w/1000/i/3ce50fdbfda47e5a6b6a03a6925756a913ca765d3050e3f366682f53fcaaa427/1.png" /> <img width="6831" height="2877" width_o="6831" height_o="2877" data-src="https://freight.cargo.site/t/original/i/db4d26ad7d98b03b351570bdb706537b63ab9e9bd00bb097dfd53f6e4030b0ca/posters-28.png" data-mid="26283117" border="0" src="https://freight.cargo.site/w/1000/i/db4d26ad7d98b03b351570bdb706537b63ab9e9bd00bb097dfd53f6e4030b0ca/posters-28.png" /> campaign <img width="3488" height="8003" width_o="3488" height_o="8003" data-src="https://freight.cargo.site/t/original/i/14a6d3a75cbd304e9af10ce2df69db9ef5ae5d90d068488e628da4e5a0eace7c/exhbiit-29.png" data-mid="26209982" border="0" src="https://freight.cargo.site/w/1000/i/14a6d3a75cbd304e9af10ce2df69db9ef5ae5d90d068488e628da4e5a0eace7c/exhbiit-29.png" /> https://jessicalindesigns.com/fetch Sun, 09 Dec 2018 21:39:09 +0000 jessica lin https://jessicalindesigns.com/fetch &nbsp;jessica linwork &nbsp; &nbsp; &nbsp; &nbsp; instagram &nbsp; &nbsp; &nbsp; &nbsp; linkedin fetch campaignbranding 2018a campaign to encourage people to adopt rather than shop for dogs&nbsp; <img width="1920" height="9186" width_o="1920" height_o="9186" data-src="https://freight.cargo.site/t/original/i/60ec77f182ae4e1047a14b3206fa6e28b320e9bc7666d621e7204a9c075623d3/campaign-28.png" data-mid="42480225" border="0" src="https://freight.cargo.site/w/1000/i/60ec77f182ae4e1047a14b3206fa6e28b320e9bc7666d621e7204a9c075623d3/campaign-28.png" /> https://jessicalindesigns.com/mapping Fri, 17 May 2019 18:22:25 +0000 jessica lin https://jessicalindesigns.com/mapping &nbsp;jessica linwork &nbsp; &nbsp; &nbsp; &nbsp; instagram &nbsp; &nbsp; &nbsp; &nbsp; linkedin mapping informationinformation design 2019learning how to visualize information with doug scott through mapping out 3 routes and visualizing australia via information design <img width="3900" height="1463" width_o="3900" height_o="1463" data-src="https://freight.cargo.site/t/original/i/5ab849dcb24c4d2b0942a763ad9ad171292b9e2f88d8576c73f86d7bb45017aa/inbetween-01.png" data-mid="42487145" border="0" src="https://freight.cargo.site/w/1000/i/5ab849dcb24c4d2b0942a763ad9ad171292b9e2f88d8576c73f86d7bb45017aa/inbetween-01.png" /> <img width="3900" height="2510" width_o="3900" height_o="2510" data-src="https://freight.cargo.site/t/original/i/5fa4b42a394fc41b932d31dd7c2ccd5264dc03c65d0c1b67c4cfa0c33f38b24e/australia-01.png" data-mid="42487146" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/5fa4b42a394fc41b932d31dd7c2ccd5264dc03c65d0c1b67c4cfa0c33f38b24e/australia-01.png" />